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Dancing Orange is the home of Howard Beech’s independent commercialization work. Most conversations begin with some version of: “We have this. What the hell do we do with it?” Howard works with founders, creators, brand owners and companies to determine whether there is a real commercial opportunity, what needs to be true for it to work, what is missing, whether the economics make sense, who the customer is, where and how it should be sold, and which people and resources need to be involved. His judgment comes from more than 40 years of building products and businesses across consumer products, toys, entertainment, retail, licensing and emerging technology, including work involving Mattel, Hasbro, Kodak, Walmart, Upper Deck, startups and acquisitions. From what’s in your head to what’s on the shelf.

Employees 1 (0 on RocketReach)
Founded 2017
Industry Business Consulting and Services

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