We exist to bring comfort, confidence, and community to a life lived outside.
The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone.
When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes.
We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet.
Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design and innovate our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.
Smartwool, a VF Company
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
Headquartered in Montreal, Psycho Bunny is a premium global clothing brand known for its unparalleled quality, colorful styles and an unforgettable iconic logo featuring a quirky, stylized bunny. Founded in 2004, it initially gained popularity for its premium polo shirts but has since expanded to include a full range of apparel and accessories for men, women, and children. The brand emphasizes a playful and irreverent approach to classic fashion, blending a casual aesthetic with striking designs.
Currently boasting nearly 150 stores worldwide, Psycho Bunny is on an aggressive growth trajectory throughout the world, catering to confident men who use their bold and elevated style to project the best possible version of themselves. Our collections reflect our uniquely audacious take on timeless staples comprising a suite of the most impeccable menswear known to mankind. Hey, we wouldn’t have gone all the way to Peru to source the world’s finest Pima cotton if we didn’t care so deeply. It comes as no surprise that our customers feel the very same way.
In 2024, we set out to create a whole new way to express the brand. Introducing The Bold Standard. The very essence of Psycho Bunny. The pure DNA of the brand itself. Born out of our relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle. It’s a state of mind, an attitude, an ethos, a mantra, a rallying cry, a veritable religion, plus one thoroughly iconic Bunny logo.
What’s more, after our highly successful first volley into tennis, Psycho Bunny is proud to announce we are now the Official Athletic Apparel Partner of Tennis Canada. As a fervent tennis-loving brand, we will continue to celebrate our passion for premium quality, striking aesthetics, and audacious living throughout the tennis world, steering the sport in a bold new direction. We couldn’t be more proud of our partnership. Call it game, set, and a perfect match.
Bombas is a comfort focused apparel brand with a mission to help those in need. The organization launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas is continuing to innovate with new socks and apparel while creating a positive impact on the community where we all work and live.
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