Dana Consulting (NYC) Information

Dana, the Sanskrit word for generosity, is a practice not typically associated with business transactions. Indeed, most people view sales as a necessary evil, bordering on manipulation, if not outright dishonesty. We therefore tend to avoid sales situations at all costs, hoping that the best products or services will naturally sell themselves. Sales courses are also absent from most accredited business school curricula. But entrepreneurs cannot afford to ignore sales. Revenue is the only metric that truly matters. And the best businesses succeed not by ruthless taking, but by consistently delivering value to their customers. Dana was created to change the perception of sales and arm entrepreneurs with the knowledge and skills they need to grow their business. We believe that all entrepreneurs deserve access to high-quality advisors who can help them navigate the complexities of starting and growing a business. Strategic consulting services should not be limited to established corporations, or the lucky few who can be guided by experienced investors. This is especially true for demand generation and sales, the lifeblood of any successful business. Our network of advisors will help you build a customized sales plan to attract and retain your ideal customers. We do so in the spirit of generosity, and a commitment to delivering value.