Daedal Information

Daedal is an Ominchannel consultancy that works with CPG brands to transform the way they work with their retail partners. We do this through an unwavering focus on data and engagement and delivery of projects in four principal areas: 1) Joint Value Creation projects which bring brands and retailers together 2) Category Leadership across all sales channels 3) Omnichannel Business Plans and Retail Media 4) Data Driven Capability Building in eCommerce and Category Strategy CPG brands do not typically have sufficient breadth and depth of resource in house to enable them to make the most of the opportunities in today’s rapidly evolving omnichannel landscape. This scarcity of skills, coupled with increasing retail fragmentation and costs, means brands are losing the opportunity for securing competitive advantage and delivering incremental sales. Daedal’s broad experience of multiple categories and markets, in combination with its suite of proprietary solutions, means that we are ideally placed to transform retail partnerships for the brands that we work with. Our tailored solutions bridge the gap between opportunity and execution and include specialisms in Category Leadership, Omnichannel Business Plan and Retail Media, eCommerce Strategy and Capability Building. Our Mission: ‘To make our clients the best they can possibly be at working with their retail partners'. We achieve this by running Joint Value Creation projects in multiple markets and categories. These projects typically last a number of months, and involve working separately with the brand and the retailer to understand needs and identify pain points, then working through a series of tasks before bringing both parties together in an activation planning workshop where new commercial opportunities are identified and delivered. Sample impact of recent projects are: - +12% incremental brand sales in 3 months - +6pp share gain from Private Label in 2 months - movement from 22 to 1 in The Advantage Group