Daedal Information

Daedal is an eCommerce consultancy that works with CPG brands to unlock sustainable eCommerce growth. We do this through deployment of a clear five step process within our specialist areas. 1) eCategory Leadership 2)eJBPs and Retail Media 3) eCommerce Strategy 4) Capability Building We find that CPG brands do not typically have sufficient breadth and depth of eCommerce resource in house to enable them to make the most of the opportunities in today’s rapidly evolving eCommerce landscape. This scarcity of skills, coupled with increasing retail fragmentation and costs, means brands are losing the opportunity for securing competitive advantage and delivering incremental sales. Daedal’s broad and deep experience of multiple categories and markets, in combination with its suite of proprietary solutions, means that we are ideally placed to unlock sustainable eCommerce growth in the brands that we work with. Our tailored solutions bridge the gap between opportunity and execution and include specialisms in eCategory Leadership, eJBPs and Retail Media, eCommerce Strategy and Capability Building. Our Mission: ‘To be our clients’ partner of choice for sustainable d-Commerce commercial and capability growth’ Head to www.daedal.uk to find out more!