Dae Lee Location
- Walnut Creek, CA, US
Dae Lee Work
- 2023 - now Chief Executive Officer @
- 2018 - 2023 Director of Marketing @
- 2016 - 2018 VP Membership and Travel Product Marketing @
- 2015 - 2016 Head of Marketing and Brand Experience @
- 2013 - 2014 Director, Integrated Marketing Strategy @
- 2011 - 2013 Director of Brand Marketing and Strategy @
- 2008 - 2011 Assoc. Director Brand Marketing - Cereal @
- 2007 - 2008 Assoc. Director Brand Marketing @
- 2005 - 2007 Senior Brand Manager @
- 2001 - 2005 Brand Manager @
- 1998 - 2001 Assoc. Product Manager @
- 1995 - 1998 Assistant Product Manager @
Dae Lee Education
- SMU Cox School of Business
MBA (General Management)
- University of Tennessee, Knoxville
BS (Marketing)
Dae Lee Skills
- Customer Insight
- Strategy
- Change Management
- Brand Management
- Consumer Products
- Shopper Marketing
- Personnel Management
- Product Development
- Competitive Analysis
- Cross-functional Team Leadership
- Food
- Product Innovation
- Marketing Strategy
- Brand Architecture
- Integrated Marketing
- Brand Development
- Marketing Communications
- P
- Positioning
- Advertising
- Consumer Marketing
- Segmentation
- Marketing
- Leadership
- FMCG
- P&L Management
- Marketing Management
- Brand Equity
- Nielsen
- Marketing Research
- Market Research
- Customer Marketing
- Centers of Excellence
- Strategic Planning
- SEO
- Entrepreneurship
- Marketing Professional
- Disney
- Training
- Italian
- Track Record of Success
- Pipelines
- Kid
- Tests
- Entrees
- Serving
- Digital Strategy
- Nba
- Business Case
- Net
- Portfolio Management
- Shipping
- Sales Management
- Business Insights
- Market Planning
- Repositioning
- Foundation
- New Business Development
- Reporting
- Strategic Business
- Portfolio
- Ebit
- Kellogg
- Packaging
- Testing
- Structure
- Stage
- Pricing
- San Francisco
- Tomato
- Organic Certification
- Project Planning
- Expenses
- Friendly
- Financial Statements
- Pools
- Inventory Management
- Campaigns
- Research
- Commerce
- Product Management
- Lifestyle
- Business Alignment
- Customer Service
- Websites
- Community Engagement
- Policy
- Promotional
- Magazines
- Us Patent
- Execution
- Taste
- Vendors
- Marketing Budget
- Organizational Behavior
- Capital Budgeting
- Messaging
- Distribution Network
- Texturing
- Direct Store Delivery
- Communication
- Canada
- Restaurants
- Ingredients
- Brand Strategy
- Hats
- Distribution
- Acting
- Branding
- Capital
- Specialty Retail
- Whole Foods
- Nuts
- Ola
- Mergers and Acquisitions
- Commercialization
- Integration
- Business Units
- Margin Improvement
- Analysis
- Macro
- Pricing Strategy
- Partnerships
- Stone
- Customer Acquisition
- Travel
- FIX Protocol
- Return on Investment
- Publications
- Beverage
- Sauces
- Household
- Agenda
- C Stores
- Vps
- Launching
- Equity Management
- Sampling
- Inclusion
- Pasta
- P&l
- Golang
- Budgets
- Equities
- Trend
- Sales Growth
- Rotation
- Offset Printing
- Infrastructure
- Direct to Consumer
- Crisp
- Crackers
- Omni
- Clubs
- Adolescents
- Units
- Frozen Food
- Utah
- Strategic Media
- Operations
- Hiring
- Simple
- Cross Functional Team Leadership
- Supply Chain
- Television
- Supplies
- CRM
- Order Fulfillment
- Commercials
- Affinity
- Sales
- Media
- Loyalty Programs
- Ibp
- Advertising Agency
- Regulations
- Nurturing
- Campbell Soup
- Combination
- Inflation
- Employee Benefits
- E Commerce
- Crystal
- R&d
- Responsibility
- Accounting
- Inspiration
- Idea Generation
- Renovation
- Revenue
- Accountability
- Pizza
- Increased Profitability
- Manufacturing
- Yahoo
- CMO
- Cross Functional Team
- Marketing Mix
- In Store Marketing
- Voice
- Organic Chemistry
- Search
- Retail
- NFL
- Business Development
- Investments
- Enterprise Software
- Star Wars
- Roadmap
- VIP
- Dry
- Nestle
- Platforms
- Evolution
- USDA
- Farms
- Shares
- Management
- Wave Energy
- Aging
- Meals
- Nevada
- Cadence
- Morningstar
- Pioneering
- Strategic Growth
- Handheld Devices
- Coordination
- Atlanta
- Product Rationalization
- Sun Microsystems
- Circulation
- Career Development
- Executive Team
- Promise
- Consumer
- Profit
- Start Ups
- Marketing Leadership
- On Line
- Channel Sales
- Snacks
- Merchandising
- Strategies
- San Diego
- Trading
- Organics
- Dallas
- High Touch
- Brand Awareness
- Fiscal Policy
- Market
- Flat Patterning
- Tablets
- Channel
- Cereal
- Public Relations
- Brand Marketing
- Cheese
- Plastics
- Tea
- Juice
- Pan
- Coaching
- Imagery
- Meat
- Aaa
- Natural Resources
- Interest Rates
- Campbell
- Product Strategy
- Pets
Dae Lee Summary
- Dae Lee, based in Walnut Creek, CA, US, is currently a Chief Executive Officer at Alvarado Street Bakery. Dae Lee brings experience from previous roles at Alvarado Street Bakery, AAA Northern California, Nevada, Utah, Pique Tea and PETCO Animal Supplies, Inc.. Dae Lee holds a MBA in General Management @ SMU Cox School of Business. With a robust skill set that includes Customer Insight, Strategy, Change Management, Brand Management, Consumer Products and more. Dae Lee has 3 emails and 1 mobile phone numbers on RocketReach.
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