DAB Analytics Information

DAB ANALYTICS | Making numbers make sense for early-stage retail companies DAB Analytics partners with founders, CEOs, and existing teams to help create operational efficiencies and drive financial health. Looking at metrics and KPIs in a silo often provides a jaded view of how activities impact the P&L as a whole. I work closely with paid marketing, retention, fulfillment, accounting and product teams to drive decision making through a total business lens. - Sales planning and analysis - Reporting and dashboards - Promo planning and testing - Customer analysis - Budget and P&L management - Paid marketing goal setting (CAC, ROAS, aMER) - Inventory planning - Ad hoc / project based analysis