Da Phuc Competitors

The brand originates from Vietnamese coffee. From the love for Vietnam and passion for coffee, in 1999, Highlands Coffee® was born with the ambition to elevate Vietnam's long-standing coffee heritage and spread the spirit of pride, harmoniously connecting tradition with modernity. Starting with packaged coffee products in Hanoi in 2000, we quickly developed and expanded into a famous coffee shop brand, continuously expanding our domestic and international operations since 2002. Over the years, we have continuously brought delicious and richly-flavored coffee products into a comfortable and elegant space. Our cups of coffee are not just a familiar drink, but also carry with them a cultural mission that reflects a part of modern Vietnamese life. Until now, Highlands Coffee® still maintains the manual coffee sorting process to select the best quality coffee beans, freshly roasted every day, and serve our customers with a bright smile. Our secret to success lies in the excellent space, excellent products, and attentive service at an affordable price.

Trung Nguyên is a Vietnam-based business group involved in the production, processing and distribution of coffee. Trung Nguyên is a major domestic coffee brand within Vietnam, and exports its products to 50 countries, including major Asian markets such as Japan and Singapore. It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee for female drinkers, and G7 instant coffee. The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, is composed of five members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Trung Nguyen Franchise Its director and CEO is Dang Le Nguyen Vu.

Established in 1968, on the famous tea plateau of Bao Loc (Lam Dong), Phuc Long aspires to provide high quality tea and coffee products, preserving the traditional Vietnamese flavor combined with the contemporary way of enjoying beverages. After almost 50 years of extracting the quintessence from premium green tea buds and coffee beans with the desire to bring customers the most valuable experiences, Phuc Long has continuously been the pioneer brand with numerous innovations in the tea and coffee industry. We believe that each of our products will progressively become excellent when being created with constant striving and passion. And it is the connection based on trust, honesty and love that contributes to bringing the beauty of tea & coffee culture to fly higher and farther. Continuing the efforts, from the first store, until now, Phuc Long has launched more than 40 stores in Ho Chi Minh City and Binh Duong areas serving fresh drinks of tea and coffee. Working with the motto "Quality comes from passion", together, we have been writing the story of a Vietnamese brand which is rich in tradition, connecting the quintessence of decades of experience; and constantly refining and renewing itself in the transition of becoming a brand that always be deeply in touch with many generations of customers.