D-ASH Information

Founded in 2021, DASH is a Hong Kong-based company with the mission of revolutionizing digital and mobile interactions between consumers and merchants in the physical world, with a focus on the mobility and payment sectors. Currently, DASH is transforming Hong Kong’s taxi industry by introducing innovative solutions aimed at streamlining the mass transport experience. The company’s research and development efforts are supported by the Hong Kong government via two separate projects, with a total of HK$28.5 million funding awarded through the Smart Traffic Fund. (ref: https://stf.hkpc.org/cs-24-2112-ra/ and https://stf.hkpc.org/cs-87-2403-ra/). In collaboration with the Hong Kong University of Science and Technology (HKUST) School of Engineering, DASH is exploring the use of artificial intelligence to enhance taxi dispatch systems and optimize real-time operations. Since mid-2023, DASH has been piloting its technology in Lantau and Kowloon, working closely with taxi associations and fleet operation companies. The company aims to bring its services to majority of the taxis by end of 2025.