Cynapsus LLC Information

Cynapsus conducts market research and analytics to give companies an in-depth understanding of their markets, customers, and prospects. We take the data we collect, transform it into knowledge, then work with clients to help them transform that knowledge into actionable business decisions. Areas of expertise include: • new product/service concept testing • advertising/communications benchmarking • customer/employee satisfaction measures • customer profiling • predictive modeling. These services provide insights into customers’ and prospects’ attitudes, awareness, and preferences, paint an accurate picture of the market and the competitive landscape, and deliver insights into purchase drivers. Factual, measurable data lead to successful communications messages, and set a baseline for measurement of communications effectiveness. Customer and employee satisfaction surveys provide insights into operational issues. Customer profiling and predictive modeling aid in understanding who the best customers are and set the stage for finding more like them.