In 1977, we changed things ❤️
BEFORE: athletes would be hooked up to a machine on a treadmill in a lab to track the beats of their heart.
AFTER: anyone, anywhere, anytime could measure, translate, and understand their heart rate data – and use it to optimize their performance in sports and life.
For half a century, we’ve been working to uncover the secrets to longer, healthier, happier lives. And we put everything we learn into consumer technology, software, and services tailored for sports, health, fitness, and everyday wear.
In 2023, we began working with other brands and industry partners to accelerate our goal of 'Life Optimized'.
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Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails.
We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers.
Read the full history of SRAM here: https://www.sram.com/en/company/about/history
Making things better doesn’t start with creating new products. It starts with finding a way to build the better athlete in all of us. It’s not about podiums. It’s about progress. Breakthroughs, big and small. The moments that make you Wahoo!
We want people to embrace and share our belief that we can truly help them get better. And have fun doing it, even when it’s one of the hardest things they’ve ever set out to do.
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