Customer-Led Movement Information

Join the Customer-Led Movement. Why customer-led and why now? Today, most B2B companies are either sales-led or product/engineering. To compete and win today, every company needs to be customer-led. This means that every part of the company needs to work in harmony to create successful customers, and turn that success into more customers and deeper relationships with customers. Customer-led leaders need to get inside the hearts and minds of their customers, understand why they buy, why they stay, and why they leave. They need to inject that knowledge into product strategy, customer experience and service. And they need to mobilize customers as their best marketing and sales assets. The Customer-Led Movement is a cohort of customer-led people who want to support each other as they drive this change in mindset and behaviors across their organizations. We hold meetups, conferences, and webinars, and encourage our members to share their knowledge, experience, and advice.