CURLSMITH Competitors

“Brio” means “full of life” and “geo” means “of the earth” — together they define who we are, what we do, and why we craft clean, high-performance haircare. In 2013, our founder, Nancy Twine, began blending natural ingredients in her kitchen to create effective haircare for every hair type. Those kitchen-born formulas pioneered a new approach to clean — proving there's no need to compromise between high-integrity ingredients and high performance. Since then, we’ve cultivated 50+ formulas that have powered hair transformations across 25 countries. From barrier-boosting scalp care to proven repair, hair-healthy stylers, everyday nourishment, and every need in between. You do the most for your hair, we do the most for its care.

SheaMoisture: Black founded & Black Led Certified B Corp Hair & skin care made with fair trade ingredients and love SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu. Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions. Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.

Salon born and rooted in NYC, for over 25 years, DevaCurl has been at the center of the curl conversation. As your needs have evolved, so have we. Backed by Science and Dermatologist Co-Developed, we are dedicated more than ever to being your go-to expert on the care and style of your curls. We’re here for you wherever your journey takes you — from natural texture to braids, highlights, twists, or blowouts — we call it Curl Flexibility™. So, your curls can take on any shape & stand up to anything. For the latest news, updates, and exclusive offers, follow DevaCurl on social: Instagram: https://www.instagram.com/devacurl/ Instagram (Pro Page): https://www.instagram.com/devacurlpro/ Facebook: https://www.facebook.com/DevaCurl/ Twitter: https://twitter.com/DevaCurl Pinterest: https://www.pinterest.com/devacurl/ YouTube: https://www.youtube.com/user/DevaCurl