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APCL is building a bank that will:Understand the different cultural expectations Asian migrant customers have when dealing with a bank and the barriers they face dealing with Australian financial institutions;Provide services through relationship management suites, mobile relationship bankers and call centres as well through state of the art online and mobile channels, allowing customers to deal with the bank how they want, when they want;Provide online and mobile banking applications in a range of language choices;Recognise a customer's business and banking history prior to coming to Australia; andMost importantly, actively participate in the communities that we serve. Unlike many of the neo-banks launching in Australian, APCL is not looking to change the banking market with a new whiz-bang app. We are looking to properly serve a market segment that has been ignored in recent years. APCL is currently undertaking the application processes for all the licences it requires to operate as a bank in Australia. When these licences are granted, we will progressively release a range of products and services to customers. Early investment opportunities currently exist within APCL.

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