CupShup is India's marketing innovation company—combining a decade of on-ground expertise with cutting-edge AI technology. We operate two connected businesses: CUPSHUP AGENCY: India's leading integrated marketing agency specializing in brand activations, BTL campaigns, and experiential marketing. What we do: → Brand Activations & Experiential Marketing → BTL & Ground-Level Campaigns → Integrated Marketing (Offline + Digital) → Tech-Enabled Tracking & Analytics Our track record: - 400+ brands served including Zomato, Uber, HUL, Swiggy, PhonePe, Amazon, and Google - Pan-India operations across 6 cities - 120+ team members CUPSHUP AI (MARKETING-AS-A-SERVICE): An AI-powered marketing platform that combines automation with human expertise. Every tool is powered by AI. Every output is reviewed by marketing professionals. Platform capabilities: → 15+ marketing tools (SEO, Social Media, Content, Influencer) → Human-in-the-Loop quality control → Per-client brand knowledge base → Centralized marketing dashboard Our approach: AI does the heavy lifting. Humans add the magic. Zero AI slop. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ We've spent 10 years learning what works in marketing—from street-level activations to enterprise campaigns. Now we're building the tools that make great marketing accessible to everyone. Tech brain. Creative heart. 🌐 Agency: cupshup.co.in 🚀 Platform: app.cupshup.ai
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The CupShup annual revenue was $17 million in 2026.
Sourav Kumar is the Co-Founder of CupShup.
119 people are employed at CupShup.
CupShup is based in Mumbai, Maharashtra.
The NAICS codes for CupShup are [54, 541810, 5418, 54181, 541].
The SIC codes for CupShup are [731, 73].