Roller Research specializes in qualitative research methods & quantitative research, including design, field control & execution, analysis, as well as the reporting and presentation of actionable findings. Margaret R. Roller emphasizes high-quality research through a thorough understanding of research design & analysis as well as working one-on-one with each client.
Margaret Roller also conducts qualitative workshops & training. Learn more at http://www.rollerresearch.com/training.html.
Clients include corporate, non-profit, academic, and governmental organizations, with Roller Research providing communication, satisfaction, new product/service, attitude and behavior research among consumers, business target groups, corporate employees, stakeholders, and non-profit constituents.
Margaret Roller's blog -- www.researchdesignreview.com -- is devoted to the discussion of qualitative and quantitative research design issues.
Margaret Roller is also the lead author of the award-winning book "Applied Qualitative Research Design: A Total Quality Framework Approach" published 2015 from Guilford Press, New York.
WHP Research is an international market research and consulting firm located in the Washington, D.C. metro area that provides customized qualitative and quantitative marketing research services.
At Gray Insight, we offer a wide array of cutting-edge research techniques, employing and adapting them to meet your specific needs. With extensive staff experience across many different industries, issues and research settings, we promise that the insight you gain from a Gray Insight project will enable you to make the most insightful business decisions. Combined, the principal researchers at Gray Insight have conducted thousands of focus groups, individual depth interviews (IDIs) and telephone depth interviews. These techniques continue to represent the bedrock of qualitative research methods and remain a highly valuable part of Gray Insight's research tool-kit. Similarly, Gray Insight collects quantitative data from tens of thousands of consumer through online surveys, telephone interviews, mall intercepts and central location testing. Gray Insight offers our clients unparalleled expertise in survey design regardless of the data collection methodology being used. In addition to these "tried and true" research methodologies, Gray Insight has also developed a variety of specialized techniques, including:
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