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CU Insights at Clemson University is a student-led marketing research Creative Inquiry group that partners with real clients to turn data into direction. We believe every dataset has a story: it takes understanding, not just numbers, to move a brand forward. Through in-depth interviewing, survey development, and ethnography, we build the technical skills to translate how people think and behave into insight that clients can act on. Throughout the semester, participants collaborate in multidisciplinary teams to turn that research into deliverables for a variety of clients. Beyond client work, our signature Insights Week features educational panels, brunch-and-learns, and a marketing research competition. CU Insights is led by Dr. Anastasia Thyroff.

Website https://ci.clemson.edu/blogs/cuinsights/
Revenue $1.3 billion
Employees 7 (1 on RocketReach)
Industry Market Research

CU Insights Questions

The CU Insights annual revenue was $1.3 billion in 2026.

Michael Killian is the Vice President, Programming Manager of CU Insights.

1 people are employed at CU Insights.

CU Insights is based in Clemson, South Carolina.

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