Marketing Executive @ Hong Leong Asia (September 2014 - August 2017)
Crystal Heng Education
Singapore Management University
Bachelor's Degree (Double Major in Marketing and Strategic Management)
2010-2014
Crystal Heng Skills
Brand Strategy
Google Analytics
Google Data Studio
HubSpot Marketing Hub
HubSpot Sales Hub
Google Ads
Platform Integration
Cross-platform Development
Robotic Process Automation (RPA)
Microsoft Power BI
UiPath
Agile Methodologies
Agile Leadership
Marketing Research
Brand Positioning Strategies
Market Research
Strategic Brand Positioning
Business Development
Business Development Consultancy
Consumer Behaviour
Online Research
Retail Marketing
Online Marketing
InDesign
Photoshop
Microsoft Office
Microsoft Excel
Marketing Communications
Management
Marketing
Leadership
Social Media
Social Media Marketing
Strategy
Integrated Marketing
Brand Management
Marketing Strategy
Advertising
Online Advertising
Teamwork
Customer Relationship Management (CRM)
E-commerce
Entrepreneurship
Search Engine Optimization (SEO)
Agile Project Management
Integrated Brand Marketing
Digital Strategy
Kanban
Agile Web Development
Microsoft SQL Server
Crystal Heng Summary
Crystal Heng, based in Singapore, is currently a Sales Marketing Manager at PDS International Pte Ltd. Crystal Heng brings experience from previous roles at PDS International Pte Ltd, BookWhale.com, Samsung Electronics and Hong Leong Asia. Crystal Heng holds a 2010 - 2014 Bachelor's Degree in Double Major in Marketing and Strategic Management @ Singapore Management University. With a robust skill set that includes Brand Strategy, Google Analytics, Google Data Studio, HubSpot Marketing Hub, HubSpot Sales Hub and more. Crystal Heng has 2 emails on RocketReach.
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