Crux Information

Crux is a data-first growth consultancy for scaling ecommerce brands. Most ecommerce founders have the same problem: a list of 20 growth initiatives they know they should be doing, but no clear way to prioritise which ones will actually move the needle. They are testing on gut feel, jumping between five platforms every morning, and chasing growth rather than systemising it. We fix that. Crux installs a data-first growth system in your business, built on the same approach our founder used scaling Fussy from £2M to £22M GMV and DogBuddy to a Rover acquisition. We combine best-in-class data infrastructure with strategic growth advisory, so you get both the data you can trust and the operator lens to know what to do with it. We start with a Growth Audit: a comprehensive deep dive into your acquisition, retention, unit economics, and product performance over the past 12 months. You get a clear, data-backed picture of where your biggest opportunities are and what to prioritise first, before committing to anything else. From there, ongoing retainers include KPI tracking, bespoke dashboards with health monitoring, regular check-ins, and strategic advisory hours to help you execute on what the data is telling you. Analytics platforms give you data without strategy. Consultants give you strategy without data. Crux gives you both. gocrux.io