Crux Advisory Group Information

The Early stage startup is exciting, the founders have done their pitch, received some funding, and now they need to secure their first customers. If it's a technology company, it will inevitably require a demonstration as part of the sales pitch. Who typically delivers this? In many cases, it's the founder or creator of the solution and the truth is regardless of the maturity of the product, we've found that the majority of these demos end up being relatively unproductive for the founders and typically do not lead to a successful sale. This is where Crux Advisory Group comes in. Crux offers a set of services specifically designed to help secure and accelerate customer acquisition by assisting our customers in creating messaging, stories, and demos that actually talk to the value of the solution rather than provide a "feature dump." The name Crux comes from the sport of climbing. A crux is the most difficult section of a route or the place where the greatest danger exists. Demonstrating your technical solution in a way that demonstrates value to your customer can be one of the most difficult activities and can make or break a sale.