Crumbs Information

Crumbs is a small team of GTM engineers in Ghent, Belgium, and a Clay Solutions Partner. We build and run the systems that find honest reasons for sellers to talk to the right accounts, for software and IT services companies from scale-ups to enterprise teams, across Europe and North America. Every day, we spot the moments that give your sellers a reason to reach out: a new role, a job post, a new follower. Then we research the account and write the first message, in the buyer's language. Every campaign is checked by us and approved by you before it goes out, and messages go from your sellers' own accounts. We stop writing when someone raises a hand: the reply goes to one owner on your side, with the full context. We start from a map of your sellable market, built from what your won deals have in common. Then we add evergreen triggers, in the order we usually start them: Role switch, Champion switch, Followers and engagers, Hiring, News (funding, M&A, compliance deadlines), Website visitors and competitor followers. Every name is checked against your CRM each day, so customers and open deals stay out. Once two or three triggers run, market funnels cover the rest of the map: Market taking, Account based, Customer expansion, Re-engagement. Everything we run is built in Clay. We run it in our own Clay workspace, where the data and AI costs sit with us and you bring your sending tool. Or we build it in your Clay and train your team to run it. Live within a month, first impact within a quarter, full benefit around six months. Month to month for the first three months, then quarterly. A monthly fee, set by how many triggers and markets we run and how many sellers send. We made the top 8 at Clay Cup 2026, out of more than 200 builders. 124 million enrichment runs on Clay since May 2023. Campaigns in 20+ countries. Use cases: https://www.getcrumbs.io/use-cases/