Cruelty Free International Information

Cruelty Free International is one of the world’s longest standing and most respected animal protection organisations. Widely regarded as an authority on animal testing issues we are frequently called upon by governments, media, corporations and official bodies for our advice and expert opinion. For over 100 years, we have championed progressive, humane scientific research and cruelty free living. We also certify cruelty free cosmetics, personal care and household products under our Leaping Bunny certification. The Leaping Bunny is the internationally recognised gold standard assurance that a company has made a genuine commitment to ending animal testing. Certified brands must meet our rigorous criteria, including ongoing independent audits, before we let them display the Leaping Bunny logo.