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Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden Ratio™ technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010. Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.

Innovative Technology is IT. Developed with leading plastic surgeons, IT Cosmetics creates clinically-proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high-performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Our mission is to empower you through confidence in your skin, your makeup and your own beauty. IT’s your beauty, but better!