Crowdabout Information

CrowdAbout is a Thai consumer insight firm. We work with brands that have the numbers but not the explanation, across FMCG, F&B, finance, healthcare and retail. We start by finding the real question rather than accepting the brief as given, because what a client believes the problem is often isn't. We then test it against actual Thai consumers through Crowdster, our own panel of 200,000+ verified members, because what people say and what people do are rarely the same thing. Our work covers both qualitative and quantitative methods: online and on-field surveys, focus groups, in-depth interviews, mystery shopping, and expert recruitment through Crowdster Select. We don't stop at the report. We stay until the client knows what to change. Founded as an internal unit at MFEC in 2021, CrowdAbout spun off as an independent company in 2026 with investment from Singha Venture.