Crossfade Partners Information

Crossfade Partners helps founders and leadership teams unlock growth, develop new revenue opportunities, and turn strategy into execution. Working where culture, technology, and brand meet, we connect audience insight, positioning, business economics, go-to-market strategy, and commercial partnerships. Our clients include funded technology and MarTech companies, creator-economy businesses, media and entertainment organizations, and consumer brands. Founded and led by Jon Vanhala, Crossfade combines direct senior counsel with hands-on leadership. Jon brings experience as an operator, adviser, investor, and board director, including more than 15 years across Universal Music Group companies. Clients engage Crossfade for: • Strategy and growth counsel: clarify the opportunity, resolve commercial choices, and set execution priorities. • Embedded leadership: provide senior operating capacity for a defined mandate, including fractional CMO engagements. • Partner-led delivery: assemble and lead trusted senior specialists across brand, creative, content, media, audience intelligence, analytics, communications, and marketing technology. We build the right team around the assignment, connecting capabilities, relationships, and execution to a clear business objective. Culture + Tech + Brand. Start with the commercial decision you need to make. jon@crossfadepartners.com