Cromax Information

Cromax has started a new initiative in the Netherlands - the Cromax Bike Team. The team's aim is to offer Five Star members in the Netherlands an accessible, easy and fun way to contribute towards their corporate social responsibility. Tonio Amaddeo, Sales Manager for Cromax in the Netherlands, says, "The original idea for the Cromax Bike Team was born out of two pieces of information. First, we know from our experience with our customers that we can create positivity if we join our efforts. And secondly, many of our customers are avid cyclists. So the aim is to get all these enthusiastic people together and organise activities to achieve meaningful goals, personally and for our community. From the start, our ambition was to donate any money we raised to a good cause." The newly formed CromaxBike Team will take part in regional cycling tours every year. Then, once a year, a larger event for the cyclists will be organised: the Cromax Ultimate Challenge. This will see participants setting their own individual performance goals, racing to improve personal bests. But the real winner of all the events will be Make-A-Wish Netherlands, for which the team will raise money through its corporate sponsorship, participants' sponsorship and other fundraising activities. Make-A-Wish is a non-profit organisation that fulfils the wishes of children aged between 3 and 18 years old who suffer from life-threatening illnesses. Christel Bockting, Netherlands Regional Action Coordinator, Make-A-Wish, says, 'We are very grateful for every company's work. It is so important to us. The fact that businesses choose Make-a-Wish is fantastic. The Cromax Bike Team initiative really has the potential to grow into something beautiful. It looks like, thanks to the team's efforts, we can make many children happy.