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CRO Orgs is a newsletter by Thomas Euler. The advent of the AI era is transforming the go-to-market discipline. Anyone in charge of driving growth and revenue needs to drastically rethink their approach. AI-native GTM is built differently. Strategies, motions, playbooks - the entire system needs to account for the new reality we’re operating in. On CRO Orgs, I take a holistic view on go-to-market - just as any good CRO, founder, or GTM leader who thinks in and about systems - and explore how we need to rethink GTM to succeed in the age of AI. If you want to follow along, simply subscribe. CRO Orgs is completely free. You can find the English edition on Substack, see link below. I also have a German edition right here on LinkedIn: https://www.linkedin.com/newsletters/cro-orgs-wachsen-mit-system-7429469378989047808/

Website https://croorgs.substack.com/
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CRO Orgs is based in Heidelberg, Baden-Württemberg.

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