CREX Information

CREX helps hotels get discovered, trusted, and booked in the age of AI. As traveler discovery shifts from search engines and OTAs to AI-powered assistants, CREX transforms verified sustainability and guest-experience data into AI-visible trust signals that shape how hotels are understood, ranked, and recommended — driving direct bookings, protecting margins, and justifying the premium. At its core, CREX converts hotel operating realities — identity, capabilities, and aspirations — into structured, machine-readable data AI systems can rely on. This enables hotels to reclaim discovery, strengthen direct and affiliate booking pathways, and connect to verified sustainability solutions for measurable impact. Beyond hospitality, CREX serves as the authoritative source of AI-ready emissions data in Thailand and ASEAN, stewarding the region’s largest curated emission factor database. Combined with its enterprise-grade carbon accounting engine, CREX delivers fast, precise, and machine-readable emissions calculations trusted by businesses, regulators, and AI platforms. CREX is a recipient of an Enterprise Singapore grant and emerged as a Top Winner of the world’s first Meta LLaMA Incubator, led by Meta in collaboration with IMDA Singapore, where only 20 startups were selected from over 300 applicants. As part of the program, CREX participated in the AI Safety sub-track, embedding responsible AI into real-world product design. CREX is proudly backed by AWS Activate, enabling global scale with enterprise-grade cloud and AI infrastructure.