Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.
Google Optimize is a free website optimization tool that helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually A/B testing different combinations of website content.
Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.
Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
Typekit is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.