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Social Media 101 is a South African digital marketing agency specialising in B2B, manufacturing and healthcare marketing, digital strategy, paid media, content creation and community management.
Marketing for Complex Businesses
Some businesses have straightforward customer journeys. Others operate across multiple audiences, distribution channels and decision-makers, each playing a different role in the purchasing process.
A manufacturer may sell through distributors while needing to build brand awareness and demand among end users. A healthcare company may need to educate medical professionals about its products while simultaneously building awareness among patients and consumers, within the applicable regulatory framework.
These businesses require a more considered approach to digital marketing.
We develop strategies that account for these complexities, identifying the audiences that matter, understanding their roles in the decision-making process and creating relevant content and targeted campaigns to reach and influence them.
Our Approach
We believe effective digital marketing starts with understanding the business, not simply producing content or audience sizes.
Our approach is built around five pillars:
• Digital Strategy
• Content Creation
• Community Management
• Paid Media
• Data & Analytics
Our focus is on connecting marketing activity to broader business objectives, whether that's building brand awareness, educating a market, creating end-user demand, supporting distributors, influencing professional decision-makers or generating qualified enquiries.
Who We Work With
We partner with B2B and B2C brands, including manufacturers, industrial businesses and healthcare companies.
Based in Cape Town, we serve clients throughout South Africa and internationally.
Get in touch: www.socialmedia101.co.za