Creative Minx Marketing Inc Information

Andi Riordan-Scott career in entertainment and branded licensing spans over 18 years, and is President of Creative Minx Marketing, which was founded in 2002, and is a Full service licensing, marketing agency, specializing in the acquisition and licensing out of major licenses, brand franchises, along with a focus on, strategic brand building, targeted marketing programs, promotional opportunities. Since it's inception, Creative Minx Marketing and Riordan-Scott have consulted and licensed out for such companies as Activision, Cartoon Network, Crave Entertainment Group, and Classic Media, both domestically and internationally, and has done licensing acquisitions with such programs as Amp, Mountain Dew, Pepsi, Jim Beam, TMNT, GTA, Bon Jovi, Signatures Network, Bravado, Warner Bros, Nickelodeon, New Line and Dreamworks, UFC, to name a few. Prior to founding Creative Minx Marketing, Riordan-Scott was Vice President of Licensing for Peterson Publishing, and Primedia Enterprises, one of the largest magazine publishing companies in the United States, whose titles include Motor Trend, Hot Rod, Surfer Magazine, and previously Seventeen Magazine. Prior to her role at Peterson Publishing and Primedia, Riordan-Scott has also held positions at The Licensing Group, Gary Caplan, Inc. and Saban Entertainment in licensing, and has been interviewed in several of the licensing based trade publications for her experience as a consultant and for her understanding and expertise in the interactive licensing arena. Creative Minx Marketing Services include licensing consulting, business development, strategic marketing analysis, and retail planning. Expertise includes research, evaluation, negotiation and acquisition of entertainment, branded, sports, automotive, corporate, fashion, teen, and children's licenses. Facilitation of specific, and multi-tiered licensing, and marketing strategies across all categories. Development of comprehensive and fully integrated licensed programs management, marketing strategies, and implementation of licensed merchandising programs, PR and Advertising.