Creative Content Exchange Information

Establishing the Creative Content Exchange was a key ambition announced in the Creative Industries sector plan in June 2025: “We will establish a Creative Content Exchange (CCE) to be a trusted marketplace for selling, buying, licensing, and enabling permitted access to digitised cultural and creative assets. This new marketplace will open up new revenue streams and allow content owners to commercialise and financialise their assets while providing data users with ease of access. In this way, the CCE will help fuel the next wave of creative innovation while facilitating the development of high-value AI models. Discovery and testing of appropriate models and technologies with early adopter content-owners will be supported by UKRI's R&D Missions Accelerator Programme” The Creative Content Exchange pilot will act as a rapid proof of concept, bringing together content owners and approved customers via a technical solution, to test assumptions and explore questions around: ● Commercial value of creative and cultural digital content ● Valuing, pricing and licensing content at scale for use cases including AI training ● Whether an exchange model for creative and cultural content is a viable and desirable approach