CREATIVE ADVANTAGES Competitors

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of IAC, established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics, renewable energy and automotive design and production among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies. In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.

JOLT Marketing is a Canadian marketing firm specializing in Personal Finance (Mortgages, Insurance & Investments) and Real Estate. Started by a former Royal LePage Canada Marketing Manager and Marketing Specialist with Invis Mortgages, JOLT Marketing focuses on business from the client’s perspective. Our services include: * Branding (Brand Name Creation, Logos, Re-brands, Marketing Collateral Development) * Contests (Sales Contests, Lead Generation Contests) * Social Media (Branded FB Pages, Social Media Strategy Development) * Training (5 Steps to More Leads and Big M.O.N.E.Y, Branding Bootcamp & Lead Swell) * CRM (Canada's easiest Mortgage CRM, Birthday card program) Clients are saying: "The results far exceeded my expectations. A 500% increase in entries, 300% increase in votes, 1000% increase in website traffic and over 500 new e-newsletter subscribers" Mary Gown, Marketing Manager Commerce Court, after hiring JOLT Marketing for an Lead Generation/Social Media Campaign "Sales Results were spectacular" Mike Hall, President of Oriana Financial on the results of a lead generation and sales campaign created and managed by JOLT Marketing For more information call us at 1-877-620-5658 (JOLT) or visit us online at www.joltmarketing.com