CREATION.co Information

Since 1998, CREATION.co has worked at the intersection of healthcare, technology and intelligence, helping pharmaceutical teams better understand healthcare professional behaviour and conversation. For many years, our specialist teams combined CREATION.co technology and data with expert analysis to deliver bespoke intelligence, research and strategic recommendations. Today, that experience and technology come together in CREATION Intelligence, our HCP Digital Intelligence platform. CREATION Intelligence helps pharmaceutical teams understand what healthcare professionals are discussing, how scientific conversations are developing and who is shaping them. It brings together HCP Voice module, for understanding the wider HCP conversation, and the HCP Impact module, for identifying the HCPs with relevant peer impact and understanding the people behind the conversation. Here on LinkedIn, we share insights on HCP Digital Intelligence, industry perspectives, research, product updates and practical thinking for medical affairs teams, with a focus on helping pharmaceutical teams better understand HCP conversations and the people shaping them.