CREATION.co Information

We’ve worked with regulated, scientific sectors for nearly three decades. In 2012, we developed CREATION Pinpoint – a unique technology platform allowing us to isolate conversations among healthcare professionals, meaning we cut out 95% of the chatter, and focus only on the conversations that matter. This gives us the ability to provide the world's most comprehensive online HCP listening. CREATION Pinpoint is a proprietary technology platform that uses machine learning to find, listen to and understand what is being said by doctors, nurses, and pharmacists, alongside a team of knowledge engineers who analyze the data to develop customized research insights. We provide the world's leading Digital Opinion Leader identification and activation. Our technology maps peer-to-peer relationships between healthcare professionals through their online conversations and ‘virtual networks’, and identifies the influencers within particular therapy areas. This information is then curated by a team of analysts who identify and extract the most pertinent data to provide qualitative and quantitative insight.