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Creating Waves is a multidisciplinary innovation studio helping forward-thinking businesses build scalable digital products and intelligent experiences. Operating across brand, product, engineering, and AI innovation, we partner with ambitious teams to transform ideas into products that are functional, differentiated, and built to last. Our approach combines strategic thinking with hands-on execution — blending user psychology, design systems, software engineering, and emerging technologies to create seamless digital ecosystems that drive growth and long-term value. From UX/UI and product development to AI integration and technical innovation, we focus on building experiences that are intuitive, future-ready, and grounded in real human behaviour. We don’t just build products. We help define what’s worth building.

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Niel Joubert is the CTO of Creating Waves.

2 people are employed at Creating Waves.

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