Crazy Might Work is an award-winning, for-purpose innovation agency, launched in Antarctica. We work with leaders to perfect high-performing teams, co-design cultures and innovate with impact. Our clients include the most innovative and progressive organisations in the world, in spaces ranging from government to space itself. Like a great Michelin restaurant, we change our menu regularly as fresh thinking emerges. What remains constant, is the scientific approach to breakthrough, which draws on over 100 years of research and insights into the strategies of some of the brightest human minds, including Nobel Prize Winners across multiple disciplines. Methodologies that we selectively deploy include Appreciative Inquiry, Biomimicry, Systems & Design Thinking, Cognitive & Social Neuroscience, Aeronautical Engineering, Strategic Storytelling and Game Design. Our specialities are: Breakthrough Thinking | Next level leadership thinking & ingenuity Breakthrough Leadership | The adaptive leadership skills of the future Breakthrough Collaboration | Working together for systemic change Breakthrough Facilitation | Unique tools & experiences for transformation Our clients include Governments, Fortune 500 Corporations, Universities and Not-for-Profits, often working together on something big!
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The Crazy Might Work annual revenue was $5 million in 2026.
Paul Hawkins is the Chief Combobulator of Crazy Might Work.
4 people are employed at Crazy Might Work.
Crazy Might Work is based in Pyrmont, New South Wales.
The NAICS codes for Crazy Might Work are [56, 561].
The SIC codes for Crazy Might Work are [738, 73].