Crascent Information

Crascent is a user experience research and design firm, adopting user-centered design (UCD) approach to help our clients in enhancing their digital presence, service design flow for physical environment, and reshaping their organisation culture to produce beautiful products their customers love. We use human behavioural studies, psychology and multiple analytical tools to define what our users might like and provide them with what they want. We realized that in today's world, you cannot define the behaviour of users. It's up to us to have to learn the user preferences and adapt ourselves. We try to merge functionality with pleasurable user experience, and build marketing processes around it, rather than the other way around. We seem to be working with lots of start-ups lately. These are companies built by a few individuals who are passionate about what they do and have poured their hearts into building their companies. We work with them in order to offer their products and services the best chance it has to make it to the next level by humanising their offerings and making them more palatable to their users. Our core strength is user experience and user interface design. We consider it our responsibility to understand the business goals of all our customers, and help them achieve maximum results when designing products that are going to support their customers with a best user experience. To do this we take into consideration the target market, the platforms of delivery and the technological constraints and only then design the application that produces the best results.