Craig Smith Email & Phone Number
VP, Head of TIAA Marketing Research and Insights @ TIAA
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Craig Smith Location
- Shelton, CT, US
Craig Smith Work
- 2023 -now VP, Head of TIAA Marketing Research and Insights @
- 2021 -2023 Head of Cross-Media Measurement Customer Success @
- 2019 -2021 SVP, Insights and Analytics (American Express) @
- 2018 -2019 Senior Vice President @
- now Nielsen @
- 2022 -now Head of Tv Measurement Customer Success @
- 2019 -2022 Senior Vice President, Insights and Analytics @
- 2019 -2019 Senior Vice President @
- 2015 -2018 Senior Vice President, Head of Brand Effect Research and Delivery @
- 2014 -2015 Vice President of Product Management and Consumer Insights @
- 2013 -2014 Vice President of Research, Advertiser Solutions @
- 2010 -2013 Research Director, Advertiser Solutions @
- 2007 -2010 Manager of Knowledge Management and Data Services, Analytic Consulting @
- 2005 -2007 Senior Data Analyst, Data Analyst, Market Research Assistant @
Craig Smith Education
- University of Connecticut
Bachelor of Science (Business Administration, Marketing)
2003-2005
Craig Smith Skills
- Analytics
- Market Research
- SPSS
- Advertising Research
- Marketing Research
- Statistics
- Project Management
- Consumer Behaviour
- Survey Research
- Quantitative Research
- Consumer Package Goods
- Television Research
- Data Analysis
- Team Management
- Customer Insight
- Analysis
- Segmentation
- Nielsen
- Primary Research
- Business Insights
- Consumer Insight
- Market Analysis
- Online Research
- Market Intelligence
- Media Research
- Brio Query
- Analytical Skills
Craig Smith Summary
- Craig Smith, based in Shelton, CT, US, is currently a VP, Head of TIAA Marketing Research and Insights at TIAA. Craig Smith brings experience from previous roles at LiveRamp, UM Worldwide, Phoenix Marketing International and Nielsen. Craig Smith holds a 2003 - 2005 Bachelor of Science in Business Administration, Marketing @ University of Connecticut. With a robust skill set that includes Analytics, Market Research, SPSS, Advertising Research, Marketing Research and more. Craig Smith has 2 emails and 2 mobile phone numbers on RocketReach.
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