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Craig Smith Location
Milwaukee, WI, US
Craig Smith Work
2025 -now Vice President, Global Brands and Campaigns @
2019 -now Board Member @
2022 -2024 Global Head of Brand Management - Camping Business @
2020 -2022 Chief Marketing and Innovation Officer @
2018 -2018 Vice President, Managing Director, Australia and New Zealand @
2015 -2018 Vice President, General Manager, Canada @
2014 -2015 Sector Leader - Family Care EMEA (Europe, Middle East and Africa) @
2012 -2014 Sector Leader - Family Care MEA (Middle East, Eastern Europe, and Africa) @
2009 -2012 Brand Director - Kleenex North America and Corporate Brands @
2005 -2008 Business Unit Director, U.S. Snacks Division - Salty Snacks and Strategic Growth Channels @
2004 -2005 Business Unit Director, U.S. Baking Division, Betty Crocker Desserts @
2002 -2004 VP Marketing, Cereal, Snacks and Integrated Marketing, General Mills Canada @
2001 -2002 Marketing Director, Multi-Unit Retail Bakery Business Unit @
2000 -2001 Senior Marketing Manager, Cheerios @
1997 -2000 Marketing Manager, Total Cereal Franchise and Betty Crocker New Convenience Meals @
1996 -1997 Assistant Marketing Manager, Golden Grahams @
Craig Smith Education
Northwestern University - Kellogg School of Management
(Marketing)
2019-2020
The Ohio State University Fisher College of Business
Master of Business Administration
Miami University
Bachelor of Science (Marketing)
Craig Smith Skills
Nielsen
Integrated Marketing
Leadership
Marketing Strategy
Sales
Brand Architecture
Shopper Marketing
Corporate Branding
Marketing Management
Segmentation
Strategy
Consumer Products
Digital Marketing
FMCG
Brand Equity
Product Innovation
Cross-functional Team Leadership
Marketing
Brand Management
Craig Smith Summary
Craig Smith, based in Milwaukee, WI, US, is currently a Vice President, Global Brands and Campaigns at ManpowerGroup. Craig Smith brings experience from previous roles at BlinkTech LLC, Johnson Outdoors, Mueller Sports Medicine and Kimberly-Clark. Craig Smith holds a 2019 - 2020 Northwestern University - Kellogg School of Management. With a robust skill set that includes Nielsen, Integrated Marketing, Leadership, Marketing Strategy, Sales and more. Craig Smith has 2 emails and 3 mobile phone numbers on RocketReach.
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