Chief Marketing Officer @ (January 2011 - January 2013)
Chief Marketing Officer – North America @ (January 2006 - January 2011)
Vice President Marketing, Marketing and Strategy and General Manager @ (January 1996 - January 2006)
Managing Director @ (January 1992 - January 1996)
Director @ Westport Promotion Group (January 1990 - January 1992)
Marketing @ (January 1985 - January 1990)
Craig Coffey Education
Boston College
Bachelor of Science (Marketing)
Harvard Business School
Program for Management Development (Executive Education)
INSEAD
(Global Marketing Strategy & Planning)
Craig Coffey Skills
Customer Insight
Marketing
Strategic Planning
Brand Management
Leadership
Brand Architecture
Recruiting
Segmentation
Product Marketing
Thought Leadership
Marketing Strategy
Cross-functional Team Leadership
Product Launch
Strategy
Lead Generation
P&L Management
Sales Operations
Strategic Partnerships
Direct Marketing
Global Marketing
Marketing Communications
Competitive Analysis
Product Management
Analytics
Brand Development
Marketing Research
Consumer Products
Market Research
Shopper Marketing
Marketing Management
Relationship Marketing
Consumer Marketing
B2B
Market Planning
Positioning
Product Development
Pricing Strategy
Start-ups
Digital Strategy
Mobile Marketing
Customer Acquisition
Integrated Marketing
Market Analysis
Multi-channel Marketing
Digital Marketing
Product Innovation
Go-to-market Strategy
B2B Marketing
Interactive Marketing
Brand Awareness
Services
Customer Service
Management
Financial Services
Go to Market Strategy
Start Ups
Multi Channel Marketing
Cross Functional Team Leadership
Business Strategy
Craig Coffey Summary
Craig Coffey, based in Texas, United States, is currently a Founder and President | Executive Coach for Senior Leaders and High-Potentials at Way Maker Leadership LLC. Craig Coffey brings experience from previous roles at Connected EC, Association of National Advertisers, Wells Fargo and Frontier Communications. Craig Coffey holds a Bachelor of Science in Marketing @ Boston College. With a robust skill set that includes Customer Insight, Marketing, Strategic Planning, Brand Management, Leadership and more. Craig Coffey has 4 emails and 3 mobile phone numbers on RocketReach.
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