Craft & Curd Competitors

Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food. The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.

FreshDirect has offered the best in fresh grocery delivery since 2002. From our state-of-the-art facility in the Bronx, we serve homes and offices across the NYC and Philadelphia metro areas, with seasonal availability in the Hamptons and Jersey Shore. We pioneered online grocery shopping and remain leaders in innovation, technology, and sustainable sourcing—bringing the freshest produce, prepared meals, organic options, and local favorites to our customers. We're passionate about quality and proud to call New York home. Come join us in building the future of food. Our values: A passion for our customers — They're at the heart of everything. We listen, innovate, and deliver a best-in-class experience every time. One team, one mission — Every role matters. We break silos, lift each other up, and focus on delivering results. Delivering excellence — We guarantee unmatched freshness and quality that sets us apart from other grocers. Act with integrity — We operate with honesty, respect, and accountability. We own our outcomes and always do what's right. Make fast, bold decisions — We challenge the status quo, embrace technology, take smart risks, and stay deeply rooted in our NYC community. Employee perks: - Flexible paid time off plan - 20% off at freshdirect.com - Onsite cafeteria and gym - Onsite employee store with discounted items - 24-hour shuttle to the subway - Learning & development opportunities - 401K match - Health, dental, vision, life, and pet insurance Named one of CNET’s “Best Grocery Delivery Services of 2026” Included in “America’s Greatest Workplaces 2025” and “America’s Greatest Workplaces for Inclusion & Diversity 2025” by Newsweek

Founded in 1940 by Murray Greenberg, Murray’s is proud to be a Greenwich Village-based business and part of the neighborhood’s rich food history. It’s a pretty safe bet to say that we’re cheese obsessed: our goal is to find the most delicious cheese across the globe, and then feed it to you! Murray was a Jewish veteran of the Spanish Civil War who was rumored to be a Communist – but pay no mind, he was a smart capitalist who built a great reputation for the business. In the 70s, Murray sold the shop to his clerk Louis Tudda, an Italian immigrant from Calabria. In those days, it was a humble butter and eggs shop that had a lot of block cheeses and catered to the little Italian enclave that Bleecker Street was at the time. Rob Kaufelt bought the Murray’s in the early 90s and began traveling the globe, finding new cheeses that no one had ever heard of and bringing them back to the US. He and our lucky team travel regularly both in Europe and across the US in search of the new and great artisan cheeses being produced from California to Vermont and from Athens to Wales. And everywhere in between. The main thing that makes Murray’s special is our passion for cheese – we share that with our friends and customers, whether you’re visiting one of our shops in New York, stopping by a Murray’s kiosk at your local supermarket, trolling on our web site, taking a class with us, or working with our wholesale department for your restaurant.