CPC Strategy Technology Stack

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Amazon CloudFront is a content delivery web service.

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides resizable compute capacity in the cloud. It is designed to facilitate web-scale computing for developers.

AWS OpsWorks is a configuration management service that helps you configure and operate applications of all shapes and sizes using Chef.

GNU Make is a tool which controls the generation of executables and other non-source files of a program from the program's source files. Make gets its knowledge of how to build program from a file called the makefile, which lists each of the non-source files and how to compute it from other files.

Monetate helps marketers understand their customers situations, behaviors, and preferences, and act on those insights with in-the-moment, relevant experiences, targeted to the right customer at the right time.

New Relic provides real-time performance insights into software, infrastructure and customer experience so software-driven businesses can innovate faster. New Relic cuts through the complexity and risk associated with digital transformation.

Vimeo PRO is a business video hosting platform.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

AppAnnie is an analytics software and competitor intelligence solution for mobile applications. AppAnnie provides up-to-date app market data, app download and revenue metrics for across the globe, competitive intelligence and trending apps predictions.

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Conviva specializes in preemptive video stream optimization for high quality, cost-effective video distribution over the internet.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Flurry from Yahoo is a mobile app analytics platform capable of estimating user age & gender, and splitting users into personas based on their app usage habits

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Cross-platform plugin plays animations, videos and sound files in .SWF format.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

RequireJS is a JavaScript file and module loader. Using a modular script loader like RequireJS will improve the speed and quality of their code.

Adobe Illustrator is a vector graphics editor.

AdRoll is a widely-used ad retargeting platform that is used by a number of brands to retarget users with ads across social media, mobile, and the web. AdRoll offers solutions for both enterprises and agencies of all sizes. The retargeting app helps user to reach site visitors at the most optimal time with the most appropriate ad on any screen.

Ahrefs tracks backlinks, keywords, brand mentions and competitors' traffic to provide comprehensive intelligence data.

Amazon Advertising offers cross-platform​ advertising solutions.

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Bing Ads provides pay per click advertising on both the Bing and Yahoo! search engines.

Bronto is marketing automation software for e-commerce businesses. The application provides an email marketing, and online marketing campaign solution to major internet retailers with features to manage shopping cart abandonment and post-purchase campaigns, as well as VIP and loyalty programs.

Adyen is a payment processing platform built for businesses within any sector, with tools for accepting payments in multiple formats and optimizing growth.

Boku is a mobile payments network providing mobile-enhanced payments in e-commerce and at physical point-of-sale.

Amazon Drive, formerly known as Amazon Cloud Drive, is a cloud storage application managed by Amazon. The service offers secure cloud storage, file backup, file sharing, and photo printing services.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

Android is a mobile operating system based on a modified version of the Linux kernel and other open source software, designed primarily for touchscreen mobile devices such as smartphones and tablets.

Amazon Simple Queue Service (SQS) is a fully managed message queuing service that enables developers to decouple and scale microservices, distributed systems, and serverless applications.

AWS Route53 is a Cloud DNS service helps in customers to route end user requests to internet applications.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

LiveRamp is a cloud-based onboarding application designed to collect, organize and connect customer data to marketing and media platforms.

Proofpoint provides cloud-based email security, e-discovery and compliance solutions for companies to protect sensitive business data.

CodePen is a web-based HTML, CSS, and JavaScript code editor that enables its users to experiment with code right in the browser.

PageSpeed tool analyzes and optimizes the site following web best practices.

Enterprise A/B and Multivariate Testing

TryMyUI enables organizations to crowdsource the usability testing of their UI's.

Mobile BI Platform for Decision Makers.

Glassdoor is a jobs and career marketplace.

Greenhouse is a recruiting optimization platform to help companies build and scale their recruiting processes. It automates and measures all sourcing activity (social media, referrals, job boards, in-person events, meetups, campus recruiting, etc.) and improves teams' interviewing skills with all-in-one “interview kits” that bring together all the information one needs into one simple web page.

NetSuite is the world's leading cloud business management software suite made specifically for the needs of high-growth and mid-sized businesses.

Sling is built around four features: shifts, tasks, messages and newsfeed, making it possible to organize and manage customer work on a single platform.

Trello: A visual collaboration tool that creates a shared perspective for your team on any project in a fun, flexible, and rewarding way.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

With Movable Ink, email becomes agile, responsive in real-time, and relevant in a way that was never before possible. Their Agile Email Marketing platform gives the ability to dynamically change messages in the inbox after they've already been sent, maximizing relevancy, engagement, and ROI.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Feedvisor is a cloud-based algorithmic repricing and revenue intelligence solutions powering millions of pricing decisions daily.

Founded in 2010, behavioral marketing company SaleCycle helps businesses create better customer journeys online.

SellerActive is an e-commerce tool help you manage inventory, orders, and pricing for online marketplaces like Amazon and eBay.

WooCommerce is an eCommerce plugin for Wordpress

Google Drive is a cloud storage and backup platform to access files, docs, photos & more, store them in a safe place, and collaborate with other people.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns.

Marketo Forms empowers Marketers to create flexible web forms without programming knowledge. Forms can reside on Marketo landing pages and also be embedded on any page of your website.

Revel Systems POS is a iPad point-of-sale system for restaurants, bars, retail, quick service restaurants, and enterprises.

User feedback platform to fix your website’s usability.