Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to power riders to map their own paths, and those of the cities they live in, through mindful movement that benefits all. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red Dot bicycle design award 2018 and the Red Dot Best of the Best award for product design in 2019 and 2021. Cowboy operates in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain, United Kingdom, Sweden, Denmark, and the USA with new moves on the horizon.
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Cowboy Questions
The Cowboy annual revenue was $5.7 million in 2026.
Karim Slaoui is the Co-Founder and Hardware Technologies director of Cowboy.
104 people are employed at Cowboy.
Cowboy is based in Brussels, Brussels Capital.
The NAICS codes for Cowboy are [517110, 51, 51711, 33, 5171, 517, 336].
The SIC codes for Cowboy are [73, 737, 37, 375, 7375].
Top Cowboy Employees
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13
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Mark Vincent
Chief Financial Officer at Cowboy
Petersfield, GB -
Pola Karolczyk
General Counsel at Cowboy
Brussels, BE22 -
Oliver Barleben
General Manager at Cowboy
Eindhoven, NB, NL14 -
21
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Ric Baldock
Creative Operations Director at Cowboy
United Kingdom12 -
Eloise Martin
Brand Director at Cowboy
United Kingdom22 -
Olivier Fourier
Project Director at Cowboy
Rennes, FR11 -
Conrad Doyle
Ecommerce Director at Cowboy
London, England, GB24
