Covert-Digital Information

Covert Digital is Alex Quinn's ecommerce management and consulting practice, built for founders and operators who are done tolerating waste in their growth engine. After 13+ years running commerce for DTC and B2B brands — $20M+ in GMV managed, 100K+ SKUs shipped, 50%+ email revenue lift, 2× B2B growth — the pattern is always the same: revenue scales, but margin, catalog integrity, and customer experience quietly erode. Covert Digital exists to fix that. The work is full-funnel and outcome-first: platform strategy and migrations across Shopify, BigCommerce, Magento, and Amazon; catalog and PIM operations that hold up at 100K+ SKUs; retention systems in Klaviyo that turn one-time buyers into recurring revenue; conversion audits, pricing, and merchandising that protect gross margin; and custom Shopify app and theme work when the stack needs to do something off-the-shelf can't. Every engagement is instrumented — decisions tied to data, not opinion. Alex has partnered with Antique Archaeology, Alo, RevZilla, Roland Sands Design, S&S Activewear, Alphabroder, Clothing Shop Online, World Interiors, Sucker Punch Pickles, Lagun Engineering, and Local Plant Supply. The through-line is operators who need senior technical leadership without a full-time hire — someone who can architect the roadmap, ship the code, and hold the P&L view at the same time. Engagements come in three shapes: fractional director-of-ecommerce retainers, focused audits with a 90-day remediation plan, and project-based builds for migrations, replatforms, or custom Shopify apps. All start with a diagnostic — no engagement begins without a clear read on what's broken, what's underinvested, and where the next dollar of margin actually lives. Based in Austin. Available for new engagements Q3 2026. Full-funnel ecommerce. Love growth. Hate waste.