We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.
Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.
And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes.
So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.
*Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020
**Source: Benefit Cosmetics based on units sold globally, YTD 2020
***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale
The Brow Project opened in 2016, spear-headed by beauty-obsessed Texas native, Nicole Blankenship.
Nicole worked as a professional makeup artist for over a decade before diving into the world of permanent makeup. After hearing from hundreds of clients about their struggles to regrow their 90's brows, and dealing with her own over-plucked situation, Nicole went on a mission to help restore youthfulness and symmetry to faces without invasive procedures.
To date, The Brow Project has served thousands of clients in the Dallas area. Not your average PMU studio, we infuse international education and cutting-edge techniques into creating the perfect brow, eyeliner or lip for our clients.
Sleek Brows is a company that operates in the Cosmetics industry. It employs 11-20 people and has $1M-$5M of revenue. The company is headquartered in London, England, United Kingdom.