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CountOn is the personalized shopping assistant for the conscious consumer. Our mission is to make the sustainable choice the easy choice by providing instant recommendations from the experts and friends that you trust. We personalize your shopping experience based on what you care about (like zero-waste, low-carbon, or cruelty-free) AND who you trust (including certifications, industry experts, and even that friend who goes the extra mile on research). Then, we use AI to deliver their recommendations to you wherever you shop online via our mobile and desktop browser extensions.

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CountOn is based in Seattle, Washington.

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