Cotton Climate Competitors

Our mission is to be the world’s most sustainable brand — the pinnacle of organic mattresses, luxury bedding, and quality American-made furniture.

From agricultural, fiber and textile research, market information and technical services, to advertising and public relations, fashion forecasts and retail promotions, we keep one goal in mind: To ensure that cotton remains the first choice among consumers in apparel and home products.

The Better Cotton Initiative is the world’s leading sustainability initiative for cotton. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. Together we form a network of 2,500+ members committed to cotton that is grown to the Better Cotton Initiative (BCI) Standard, which supports and trains farmers to: - Protect the environment - Develop equitable working practices - Improve resilience and income This standard is a rigorous, accountable and transparent approach to more sustainable cotton farming.