Magnetic Creative is a Consumer Goods branding and marketing agency. We exist to discover True North for companies. We humanize brands and create meaningful interactions with audiences around the world that truly connect with people. Turning stories into conversations, impressions into relationships and campaigns into results. Using technology to our advantage, we build more intelligent brand experiences for our clients fostering sustainable growth.
Where Ideas Attract.
At The Collective, we’re reimagining what it means to live well, together.
As the original co-living community in London, we pioneered a new way of living that blends the privacy of your own studio with the richness of shared spaces, curated experiences and a vibrant, diverse community. Our approach brings people together through thoughtful design, inspiring events and a mindset rooted in collaboration and connection.
What began as a bold vision for high-quality, flexible living has grown into an entirely new way of life. A place where comfort meets possibility, and where people can surround themselves with others who want to explore, create, learn and thrive.
This is modern living with purpose. This is The Collective.
OUR FOUNDER
The LUMO team is led by Liz Morrissey. Liz owns a dog kenneling and grooming business in Maryland, and has over thirty years of experience. Liz and her colleagues became increasingly frustrated with the poorly designed brushes available on the market, and the length of time required to properly groom a pet. Liz began to develop a unique concept to more effectively de-tangle and de-shed a pet’s coat, in one ergonomic tool.
In 2012, she brought her product idea to MIT for engineering assistance, and formed the startup LUMO with MBA graduates from the MIT SLOAN SCHOOL OF MANAGEMENT. Liz and her teammates began work testing prototype after prototype to refine her unique design to perfection, and prepare the startup for the launch of our first product; the RIDGEBACK – an easy to clean grooming tool.
Pet lovers will now be able to more effectively groom their pet to remove all loose undercoat, faster than any other product currently on the market, whilst also knowing the product is gentle, combing evenly through the coat and not cutting or tugging hair.
OUR MISSION
Our pets are family members, and we at LUMO, want the best for our loyal companions. Our goal is simple. To design well-built quality products, to enhance the lives of pets, and meet their owner's everyday needs. If you want the best for the pet you love, then you need to check out our products.
DESIGNED AT MIT
LUMO could not have started at a better place. We are very grateful to everyone in the MIT community, who provided invaluable support during the design and development of the Ridgeback.
The team at LUMO was able to use the latest rapid prototyping technologies, materials science knowledge, entrepreneurial guidance and intellectual property protection counsel, to enable us to create an exceptional first product.
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