Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
Uplift Training is a workforce innovation company transforming how students and professionals prepare for the future of work. We specialize in immersive, hands-on training using virtual reality (VR) and artificial intelligence (AI) to deliver high-impact education in the skilled trades, STEM fields, and space exploration.
Our flagship program, Starborn Academy, is the largest VR-based STEM education initiative in Utah—offering virtual astronaut training and career-connected learning to thousands of students. Through partnerships with schools, industry leaders, and community organizations, we design training solutions that bridge classroom learning with real-world application.
At Uplift Training, we believe education should be accessible, engaging, and directly tied to opportunity. Whether it’s preparing learners for high-wage careers in electrical work or inspiring the next generation of space explorers, we’re building the tools and pathways to power the workforce of tomorrow.