HEINEKEN- The World's Pioneering Beer Company. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management.
Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.
We employ over 90,000 employees and operate breweries, malteries, cider plants, and other production facilities in more than 90 countries.
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The predecessor of Tsingtao Brewery Co., Ltd. was the German Beer Company, a joint venture founded by German and British businessmen in Qingdao in August 1903. It ranks first in the Chinese beer industry and ranks among the world's top 500 brands.