At our core, we represent really good groceries, impeccable quality, curated selections and exceptional service. Picked yesterday, baked this morning, by the people we know and trust. We go straight to the source and bring only the best right to you.
The Four C’s are the foundational pillars that connect us with our customers.
Celebration - We celebrate radical freshness. This is food as it’s meant to be,
responsibly-sourced from trusted growers and producers who share our passion for radical freshness and impeccable quality.
Curation - We curate impeccable quality. We talk to Master Producers, visit their
farms and shops, and taste-test their products to make sure everything meets
our meticulous standards of quality, flavor, and ethical business practices.
Connection - We connect through the joy of food. Whether you’re sourcing a special ingredient, meal planning for the week, or hosting a dinner celebration, food brings us together with those we love.
Convenience - Quality without question. Convenience without compromise.
In a world where easy-to-get food is often not easy-to-love food, count on us to deliver both.
We’re Good Eggs.
"Buying food without intermediaries is the most powerful thing that anyone can do to improve conditions for farmers and create a positive impact".
Why did we create CrowdFarming? Well, there are two answers, depending on how much time you've got.
The short answer: So that you can receive organic products straight from farmers at a competitive price.
The more elaborate answer
In Europe there are 10 million farmers and 450 million consumers, yet just 10 supermarkets in between that decide what we eat, where we get our food from, and the price that farmers receive for their crops. What inefficiencies does this model generate?
Unfair prices and massive food waste. A consequence of a business model based on attracting consumers with low prices and confusing quality with the appearance of the fresh product.
Inefficient, highly subsidised agriculture dependent on chemical pesticides. Farmers have no decision-making power in the food supply chain: they're at the mercy of both their suppliers (the major agrochemical companies) and their buyers (the supermarkets). The European Union allocates almost €1 out of €4 of its budget to subsidising agriculture, but this isn't resulting in an actual improvement in the conditions of farmers.
Uninformed consumers disconnected from farming. Most of the European populace is nutritionally poor. We're living in a society where people spend more on technology than on their diet. We spend more on a phone than on healthy food. We've become used to paying low prices at supermarkets, but are we aware of what we're really paying for our food?
How does the direct sale of food solve these issues?
Direct selling means that farmers get better prices for the produce shipped out. With better margins, farmers can invest in long-term agronomic practices to improve the health of their soils and, therefore, get more nutrition in the food they produce.
Small farm dedicated to the preservation of heritage breed livestock and heirloom vegetables, fruits and herbs using sustainable farming practices that are humane, chemical, hormone and antibiotic free.
Santa Cruz, California, US
Non profit
$7.5M Revenue
http://www.localharvest.org
26 Employees
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